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Weekly Hotel Noir chapters were also leveraged to launch the Grey Goose presence on Pinterest—one of the first in the Spirits category.
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view article: http://bit.ly/P1ovam
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view article: http://bit.ly/Qia2tX
role: creative director
R/GA commissioned top Instagram photographers to launch the new Cherry Noir Vodka through their Instagram feeds. Six weeks. Six Chapters. We gave them nothing but a creative brief and bottle of Grey Goose Vodka.