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Cadillac CTS-V, XLR-V and STS-V offered for free through the Xbox Marketplace.
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role: associate creative director, art director
The first free downloadable content available for the Xbox 360. Marketing efforts included: microsite development, video trailer for Xbox Marketplace, lending actual Cadillac CTS-V's to video game editors to review; even designing a unique paint scheme for the Team Cadillac race car.