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  • 12 Days of Pinterest
    For each of the twelve days leading up to Christmas, R/GA and Capital One released a new Pinterest board loaded with holiday inspiration and gift ideas. We placed Capital One gift boxes throughout the uniquely themed pin boards, giving fans twelve days to unwrap a little holiday cheer in the form of gift cards, cash and a massive amount cheeky sharable gifts and holiday tips from the Capital One Visigoths.
    Advertising, Creative Direction, Graphic Design
    2013
  • A&F Forecast: Holiday '12
    To support the Abercrombie Holiday "Get Layered" campaign, we updated A&F Forecast with a new batch of videos featuring fresh models, the latest A&F styles, more skin and lots of flirty holiday fun.

    Models layered up in Abercrombie & Fitch apparel and found reasons to get "unlayered." After all, taking off Abercrombie is just as important as putting it on.
    Advertising, Creative Direction, Web Design
    2012
  • Grey Goose Hotel Noir
    R/GA commisioned top Instagram photographers to launch the new Cherry Noir Vodka through their Instagram feed. Six weeks. Six Chapters. We gave them nothing but a creative brief and bottle of Grey Goose vodka. 

    Weekly Hotel Noir chapters were also leveraged to launch the Grey Goose presence on Pinterest —one of the first in the Spirits category. 
    Advertising, Art Direction, Creative Direction
    2012
  • A&F Forecast
    The daily forecast brought to you in a way only Abercrombie can. 130+ video clips featuring hot models wearing the latest styles paired appropriately with temperature and weather conditions.

    Exclusively for A&F Club members.
    Advertising, Creative Direction, Web Design
    2012
  • Grey Goose Vodka Digital Redesign
    R/GA put responsive design theories into practice creating a single website experience optimized for any platform, browser and device—a first in the spirits category. The result is a complete front and back-end overhaul of greygoose.com built to harness and socially amplify the world of Grey Goose—including cocktails, events and its growing catalogue of TV and film content.
    Advertising, Web Design, Mobile Design
    2012
  • Grey Goose Vodka at The Breeders' Cup
    Grey Goose asked R/GA to capture the excitement of the 2011 Breeders' Cup to push out across various social channels. We had four days notice to plan and get a crew down to Kentucky.
    Advertising, Creative Direction, Video Arts
    2012
  • Grey Goose Vodka: Summer Connections App
    The Grey Goose Summer Connections App finds those friends in which it has "been too long". Super techy algorithms were created to successfully identify which of your Facebook friends have been out of touch and worthy of a reunion over a summer cocktail.
    Advertising, Art Direction, Creative Direction
    2011
  • Pro Football Weekly
    Pro Football Weekly was looking for a site refresh to accommodate more site content, revenue channels, and of course, scream FOOTBALL. Site comps developed with the folks at The Material Group.
    Art Direction, Design, Web Design
    2011
  • Altoids Tinnovations
    Shine a minty bright spotlight on the underground culture of inventors and artists who embrace life-after-mints. Efforts included editorial partnership with HowStuffWorks as well as launching Altoids into the world of Facebook for the first time.
    Advertising, Web Design
    2010
  • Cadillac.com
    Site overhaul of cadillac.com. Branding, design, video production and site build. Rebuilt from the ground up (kinda like the brand itself).
    Advertising, Web Design, Art Direction
    2010
  • Team Cadillac
    Showcase the anatomy of the circuit leading Team Cadillac race car and how it is from the same lineage as it's production line brother—the CTS-V. Engagement included a close partnership with Pratt & Miller Motorsports.
    Advertising, Web Design, Art Direction
    2010
  • Cadillac V-Series for Xbox 360
    The first free downloadable content available for the Xbox 360. Marketing efforts included: microsite development, video trailer for Xbox Marketplace, lending actual Cadillac CTS-V's to video game editors to review; even designing a unique paint scheme for the Team Cadillac race car.
    Advertising, Web Design, Gaming integration
    2010
  • Cadillac Escalade Launch
    More couture than thug, the entirely redesigned Escalade screamed style and fashion. So did the marketing efforts, which included premier launch events in NYC, LA and Miami.
    Advertising, Web Design, Art Direction
    2010
  • 5 Gum: Solstice and Zing
    Market the launch of two unique flavors in a way that stimulates the senses of 16-22 year-olds and smacks 'em over the head at different touch points. "But it's just gum" you say? The first flavor: a simultaneous warm and cool mint. The other: a bubblegum that changes from sour to sweet. Pretty neat.
    Advertising, Web Design
    2010
  • 5 Gum Exclusive Playlists on Imeem
    5 unique flavors inspired 5 unique music playlists - only available at imeem.com. Oh, and one mean homepage takeover ad. note: imeem has since been acquired by myspace.com
    Advertising, Web Design, Art Direction
    2010
  • State Farm Torre Stories
    Follow the adventures of Joe Torre as he transitions from NYC into his new life in Los Angeles. Audiences were introduced to Joe's fish out of water experiences with a high profile TV spot during the MLB All Star Weekend with traffic driving to weekly webisodes released on MLB.com. Fans could also follow Joe Torre's west coast escapades on a weekly MLB blog. Integrated campaign was a collaboration of DDB, Tribal DDB and The Marketing Arm.
    Advertising, Television, Web Design
    2011
  • State Farm iPhone App
    iPhone application concept design for State Farm Insurance. Everyone should have a good neighbor nestled in your purse or pant pocket just in case...
    Advertising, Interaction Design, Mobile
    2010
  • L.e.i. Model Citizen
    Promotion with Teen Vogue: Win a chance to be the next cover girl of L.e.i, a college scholarship and an internship at Teen Vogue. Online marketing efforts included standard and rich media units, full page takeovers and pre-roll video across Alloy and the CW network of shows.
    Advertising, Art Direction
    2010
  • Budweiser World Cup
    Elevate your World Cup Experience - whether you are in South Africa for the games or watching the action from your hometown. Either way, Budweiser will make it easy to connect with your team and fellow fans through your mobile phone.
    Advertising, Mobile
    2010
  • Canasta Album Design
    Album design for Chicago based-band Canasta. Sometimes you gotta do stuff for the greater good of rock n' roll.
    Art Direction, Print Design, Design
    2010
  • United Airlines Art Direction
    Proposed art direction to introduce United Airlines totally re-imagined International Business Class.
    Advertising, Art Direction
    2010
  • United Airlines International Business Class Site
    United Airlines: International Business Class

    Reveal and rollout of United Airlines totally re-invented International Business Class seating, revolving around a true lie-flat bed.
    Advertising, Web Design, Art Direction
    2010
  • Hayes/Lango, LLP
    Identity, branding and website design for a boutique Chicago law firm.
    Branding, Art Direction, Web Design
    2010
  • Whirlpool Site Redesign and Branding
    Longstanding relationship that started with a site redesign and continued with enhancements, integrated marketing and philanthropic efforts. The Whirlpool brand we established online helped shape the brand voice across all communication channels including print, TV and in-store.
    Advertising, Web Design, Art Direction
    2010
blah and banter

.@mcdonalds 2 questions a)Why is it cheaper to order a LRG drink than a MED? b)How is this a commitment to healthy options & lifestyle?
About 1 hour ago

RT @chrislhayes: Sports. #sports
About 16 hours ago

@JanelleNowak you should be resting.
About 17 hours ago

@gregkot sleeper hit of the summer.
About 17 hours ago

@flytip what happened to Parker in the last 48 seconds?!
About 17 hours ago

Yes. RT @designtaxi: Mesmerizing time-lapse video shows how graffiti art is created http://t.co/1tqQgDCce2
About 19 hours ago

I have to watch. #NBAFinals
About 20 hours ago

Matthew McConaughey and Woody Harrelson starring in a new buddy detective show together. The irony is blowing my mind.
About 21 hours ago

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© 2013 Chris Hayes. Respect the creative process—please do not reproduce or steal.