5 Gum Product Launch

Market the launch of two unique flavors in a way that stimulates the senses of 16-22 year-olds and smacks 'em over the head at different touch points. "But it's just gum" you say? The first flavor: a simultaneous warm and cool mint. The other: a bubblegum that changes from sour to sweet. Pretty neat.

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Cool Iris news partnership

role: associate creative director

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